Try the method. Then make it how you decide.
How much of your workforce technology spend is helping you find and size P&L opportunities? W2B puts an expert diagnostic method in your team’s hands — using the people, data and systems you already have.
Compare W2B to the real alternatives: building it yourself, hiring consultants, or living with the cost of not knowing. See every product in detail →
Build it, hire consultants, or live with it. Or run an expert method today.
Build: assumes three subject matter specialists (analytics, finance, workforce measurement) fully loaded at 2026 US salary ranges. Do nothing: e.g. an untested across-the-board pay increase, or one point of turnover at a 1,000-person company ($300K–$1.2M a year, using Gallup’s replacement cost of one-half to two times salary).
The full W2B diagnostic, for one analyst or a cross-functional team.
First Signal Analyst
For a single analystWhat does the evidence support, and what might it be worth? The full W2B diagnostic. Problem-led and strategy-led entry, indicative financial opportunity sizing, and Vector at the decision points. Saved history means each scan builds on the last.
First Signal Team
HR · Finance · OperationsWhere should we look, and what can we rule out? Your team’s workforce-to-business screening capability. Run unlimited scans across issues, rule out false signals and rank what deserves a deeper look, with HR, Finance and Operations working from one shared history.
A quarterly 90-minute review of your Findings with a W2B expert — what the evidence supports, what to prioritize and what to investigate next. You’re not doing this alone.
Ask us.Rapid Impact
Structured 2–4 week sprints that take material issues to CFO-ready financial Findings: what is really driving the issue, what it costs and what to do. Finance signs off the numbers.
Best for: upper mid-market and lower enterprise teams taking a material issue to the C-suite.
- ✓Everything in First Signal Team
- ✓5 users, add more as needed
- ✓Unlimited sprints
- ✓Six modules: business-entry and workforce-entry
- ✓Finance-confirmed direct and downstream sizing
- ✓Summary Record, CFO-ready impact statement and executive deck
- ✓W2B onboarding
- ✓W2B Impact Blueprint and Measurement Foundation
- ✓Full credit for First Signal Team payments made this subscription year
P&L Action
Make W2B how the business decides: Rapid Impact plus a full team workspace, connected data, configurable workflows and results tracking across the organization.
Best for: larger mid-market and enterprise organizations embedding W2B as their decision-support system.
- ✓Everything in Rapid Impact
- ✓Full team workspace and cross-business portfolios
- ✓Connected enterprise data
- ✓Configurable workflows and role-based access
- ✓Recurring analysis and comparison over time
- ✓Intervention, investment and realization tracking
- ✓Consolidated reporting of actions and results against plan
First Look
Is there something real here? Put the full method to work on a bounded set of issues and get a management-ready Finding. Same method and Finding structure as First Signal, with Signal Assist explaining the reasoning at every step.
What’s the difference between First Look and First Signal?
Both use the same W2B method and produce the same management-ready Finding. First Look lets you test it on a focused set of conditions, with Signal Assist explaining the reasoning behind each step. First Signal opens all 22 Signal Guides and adds Vector AI and indicative financial opportunity sizing. Signal Assist shows you why. Vector helps you get there faster.
Can I upgrade from First Look?
Yes, at any time.
Why is First Signal an annual commitment?
First Signal is a capability your team builds over time — every investigation strengthens the next. The annual term reflects that, with the option to pay monthly.
Do we need new systems or a data project?
No. W2B works from the reports, metrics and systems you already have.
How many scans can we run?
As many as you need. First Signal and First Signal Team include unlimited scans, so you can screen several issues, rule out false signals and rank what deserves a deeper look.
Can we buy more than one Analyst seat?
Yes. Each First Signal Analyst seat is $7,950 a year, so two seats are $15,900. For three people working the same Findings from one shared history, First Signal Team is $19,950.
Is First Look time-limited?
No. It’s month to month: try the method on a real issue and keep it as long as it’s useful. Upgrade when you need all 22 Guides, Vector and financial sizing.
Can we move from First Signal Team to Rapid Impact?
Yes. Everything you’ve paid in your current subscription year is credited in full toward Rapid Impact.
How many Rapid Impact sprints are included?
Unlimited. Run a sprint whenever a Finding is material enough to take to the C-suite.
We already have HR and analytics systems. Why do we need W2B?
Your systems report the metrics. W2B finds what’s driving the business result, tests it against other explanations and sizes what it’s worth. It works from what those systems already produce, so it makes them more valuable rather than replacing them.